Skin lighteners speak of a dark age

Posted by: Mail & Guardian | Date: July 14, 2014 | 0 Comments
Drum Ads

The White Plan. No, this isn’t the title of a long-lost treatise on race relations by Adolf Hitler or Hendrik Verwoerd or Asa Carter (take your pick) – it is the name of a skin-lightening cream peddled by a major French cosmetics label.

I learnt of this product and its existence rather rudely. After a gruelling few weeks on the go, I decided to treat myself to a facial at a spa to rejuvenate my dry and flaky skin. Every girl has that right. Admittedly, it had been a while since I had preened and pummelled myself to fit in with the rigours and demands of modern city life.

I knew I deserved the lecture, too, so I bore it with patience. The beauty therapist went on at length about how dehydrated my skin was. I quietly conceded and consented to her helpful tips.

After being scrubbed, smoothed and plucked, I emerged looking like new. But, before I could escape, the beautician rather surreptitiously slipped me a little tube that, she suggested, might be helpful. “You’re a yellow bone,” she said. “You should use this to get rid of blemishes and dark spots on your skin.”

Read it at the M&G.

Image – Drum Ads/Baileys African History Archive/Africa Media Online

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