On always being ready ‘down there’, or, why Wilkinson Sword’s bikini trimmer ad makes me want to vom

The Wilkinson bikini trimmer ad is of the same ilk, where objectification is flimsily disguised as empowerment. Gloriously annoying, wholly and bafflingly contradictory, it sets out the idea that we should all be spontaneous about getting our minge out, with the proviso that this is only strictly possible if we put in the time to…