Can men be objectified by women?

Can women objectify men?

That’s a question that gets asked a lot in feminist circles. And the answer isn’t always easy.

Viewing it simply, one would think that the answer is yes.

Because if we define sexual objectification as seeing people as no more than the sum of their parts and what those parts can do for us sexually, then yes, of course women can objectify men.

And this recent ad from Kraft is just one example of a new trend in advertising known as “hunkvertising.”

Obviously these men — the ones being used for sex and the ones laid out in all their naked glory for the viewing pleasure of us ladies — are being objectified, right?

Unfortunately, it’s not as simple as that.

Read it at Everyday Feminism.

Image – Kraft