UN Women ad uses real Google searches to show scope of sexism

Here’s a simple and powerful campaign idea from UN Women using real suggested search terms from Google’s autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts…

AwesomenessTV boss talks YouTube networks for kids: ‘I don’t think we’re replacing television’

AwesomenessTV launched in the summer of 2012 as a YouTube multi-channel network (MCN) aimed at tweens and teenagers. In May 2013, it was acquired by DreamWorks Animation for $33m plus up to $117m in bonuses for hitting future earnings targets. Now in October 2013, its main channel has more than 900,000 subscribers on YouTube and…