No buts about it: Buttock augmentation is a fast growing trend in plastic surgery

Botox and boob jobs are the two most popular cosmetic procedures performed worldwide, but by far the fastest growing surgery is buttock augmentation, or gluteoplasty – a procedure performed to create the kind of shapely derrière for which celebrities like Kim Kardashian, Jennifer Lopez and Nicki Minaj are famed.

There is clearly a trend towards the curvaceous. One American “fitness model”, Jen Selter, was featured in April’s Vanity Fair magazine thanks to the popularity of her butt selfies or “belfies” on social media. And there are plenty of other celebrity belfies if you care to look for them; women are now proud to put their substantial assets on display.

For those who feel inclined to enhance their natural features, buttock augmentation entails placing silicone implants under, in between or above the gluteal muscle, according to the International Society of Aesthetic Plastic Surgery (Isaps) website.

Read it at the M&G.

Image – Jen Selter/Instagram