Your local pharmacy probably has an aisle labelled “vitamins and supplements”, with several shelves offering brightly coloured boxes and bottles, accompanied by pictures of smiling, contented families.
Professional-looking models will declare, on expertly designed pamphlets, that these vitamins and supplements will prevent cancer, reverse ageing and keep the common cold at bay. There may even be a helpful employee to help you to select the best multivitamin for your family.
The reasons for stocking and promoting these products may be many but it is worth noting that the global vitamin and supplement industry is very profitable, valued at up to $68-billion a year.
Read it at the M&G.
Image – AFP